Creative Leader,
Content Creator,
Digital Strategist
…a documentary, podcast and features editor who can create, lead, project-manage, commission, direct, produce, edit, write – and guide teams through those difficult but rewarding digital transformations that can be a threat or an opportunity.
• Digital innovator and industry leader with 17 years’ experience at the BBC in content strategy, documentary, podcast, social video, explainers, animation, mobile innovations, 360 video, campaigns, branding and marketing.
• Newsroom leader with a strong track record of delivering impactful and ambitious digital journalism in multiple formats.
• Flair for creative storytelling, and can strongly and efficiently deliver quality work through other people – working with journalists to shape and develop ideas, subjects and pitches into sharp stories.
• Has worked with UK, European and worldwide audiences and has an extensive knowledge of the digital tastes and preferences across these regions.
• Extensive experience in social analytics helps understand social audiences and how to build meaningful, direct and lasting relationships with them.
• Digital change specialist – a pioneer in digital marketing, digital product innovation and editorial expertise for digital news.
• Expert in digital delivery methods to improve engagement and build audiences, having managed a multitude of international projects which increased BBC audiences by tens of millions.
A good team player and an effective people manager. I was a diversity champion at the BBC with expertise in unconscious bias and cultural sensitivity.
A good leader and spoken communicator with experience in public speaking, networking and influencing others. I am skilled at building high-performing digital teams and have built a great contact book of experts, analysts and freelance talent throughout my career.
Specials
Some examples of the multi-platform content that I have produced which includes TV, Podcast and social media elements.
Documentaries
I have produced both short and long documentaries on an array of topics around the world.
Podcasts
With a strong background in BBC radio production, I know what makes a podcasts cut through.
Social media
Strong, mobile-first content designed to engage audiences and stop the scroll.
Articles
A seasoned journalist in news and magazines, I have written articles on a wide variety of subjects.
Strategy & training
A digital media expert, I use data driven insight to transform businesses communications, campaigns and content. I also train individuals and diverse teams to be inclusive and better at what they need to do.
CV
A more detailed background on my experience.